This is a conversion tracking service. This service tracks what happens after a user clicks on one of our Google Ads and visits the website. With conversions, we measure whether users perform a specific action on the website after clicking on one of our Google Ads (e.g., whether services are ordered). This helps track which keywords, ads, ad groups, or campaigns lead to the desired user interaction.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Processing Purposes
This list outlines the purposes of data collection and processing.
- Conversion Tracking
- Analytics
- Measurement of marketing campaign success
Technologies Used
This list includes all technologies used by this service to collect data. Typical technologies are cookies and pixels placed in the browser.
- Cookies
- Tracking Pixel
- Tracking Code
Collected Data
This list includes all (personal) data collected by or through the use of this service.
- Browser language
- Browser type
- Clicked ads
- Cookie ID
- Date and time of visit
- IP address
- Referrer URL
- Web request
- User behavior
Legal Basis
The following is the required legal basis for the processing of data:
- Article 6(1) sentence 1 lit. a GDPR
Place of Processing
- European Union
Retention Period
The retention period refers to the duration for which the collected data will be stored for processing. Data must be deleted as soon as it is no longer needed for the stated processing purposes.
Data will be deleted as soon as it is no longer required for the processing purposes.
Data Recipients
- Google Ireland Limited, Google LLC, Alphabet Inc
The following is the email address for the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Transfer to Third Countries
This service may forward the collected data to another country. Please note that this service may transfer data to a country that does not offer an adequate level of data protection. If data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes, without you having enforceable rights or effective legal remedies. Below is a list of countries where data may be transferred. For more information on security guarantees, please refer to the privacy policies of the website provider or contact the website provider directly.
- United States of America
- Singapore
- Taiwan
- Chile
Click here to read the processor's cookie policy
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out on all domains of the processing company
https://safety.google/privacy/privacy-controls/
Click here to read the processor's privacy policy
https://policies.google.com/privacy?hl=en
Storage Information
Below is the longest potential storage period on a device, which has been set using the cookie storage method and other methods.
Maximum storage duration for cookies: 1 year
