Highlights
Our configurators and custom solutions
The use of configurators or other custom solutions offers significant advantages, especially in the B2B sector:
A configurator allows customers to tailor products to their specific needs and preferences. This results in a personalized shopping experience that increases customer satisfaction and the likelihood of repeat purchases.
By automating the customization process, companies can reduce the effort required for manual orders and adjustments. This leads to faster processing times and more efficient use of resources, ultimately lowering operational costs.
A configurator collects valuable data on customer preferences and behavior. This information can help companies optimize their products and services more effectively and develop marketing strategies that are better aligned with the needs of their target audience.
The use of configurators or other custom solutions offers significant advantages, especially in the B2B sector:
A configurator allows customers to customize products according to their individual needs and preferences. This results in a personalized shopping experience that increases customer satisfaction.
For products with many variations or options, such as furniture or technical equipment, a configurator helps simplify the selection process. Customers can choose the desired features without being overwhelmed by the wide range of options.
The ability to customize products increases the likelihood that customers will complete a purchase. An intuitive configurator can speed up the decision-making process and boost purchase intent.
When customers have the ability to configure their products, they feel more connected to the brand. This can lead to greater customer loyalty and repeat purchases.
A configurator can also help avoid misunderstandings by providing clear information about the available options and their impact on price or delivery time.
Companies that offer a configurator can differentiate themselves from competitors who lack this feature. This can be especially beneficial in saturated markets.
In the context of providing our website, we use cookies and other technologies (collectively "cookies") and utilize various third-party services ("other services"), such as YouTube. Some cookies are technically necessary for the functionality as well as to ensure the security and stability of our website ("required cookies"), while others, optional cookies, help us operate our website economically and continuously improve it ("optional cookies").
You can consent to the use of optional cookies and the data transmission associated with the use of other services to third-party providers by clicking "Accept," or you can choose not to consent by clicking "Decline." If you click "Decline," we will only use required cookies.
By clicking "Accept," you explicitly consent to your data being transmitted to, for example, Google in the USA, where it will be processed. According to the European Court of Justice, there is currently no adequate level of data protection in the USA based on EU standards, and we are unable to provide suitable guarantees to compensate for this deficit. Potential risks of data transmission to the USA for you include, in particular, that access by governmental authorities cannot be excluded, and your data may be processed, possibly without you being separately informed and without enforceable rights and effective legal remedies, for national security, law enforcement, or other public interest purposes in the USA.
Via "Settings," you can change your consent for the use of optional cookies and the data transmission for other services by purpose and service, and revoke any granted consents with effect for the future (also accessible later through our privacy policy and privacy settings).
For more information, please refer to the imprint and our privacy policy.
This website uses the web analytics tool Matomo to analyze the usage of the website by users based on the legitimate interest (analysis of website usage). This tool is installed on our web server, and the data is not shared with third parties. This website uses the "IP anonymization" feature, which shortens your IP address and anonymizes your data.
We use Google Tag Manager to centrally manage various services and scripts on our website. The Google Tag Manager itself does not set cookies or store personal data. However, it can integrate other tracking technologies (e.g., Google Analytics, marketing tags), which may require your consent. You can specify in the settings which services are allowed to be activated.
We obtain your consent for the processing of personal data on behalf of Albacross Nordic AB ("Albacross").
Information collected by cookies set on your device, which are considered personal data, is processed by Albacross, a company that offers lead identification and ad targeting services with offices in Stockholm and Krakow. You can find the full contact details below.
The purpose of processing the personal data is to enable Albacross to improve a service provided to us and our website (e.g., the "Lead Generation" service) by adding data about companies to their database.
The data collected and used by Albacross for this purpose includes information about the IP address from which you visited our website, as well as technical information that allows Albacross to distinguish different visitors from the same IP address. Albacross stores the domain from form entries to link the IP address with your employer.
For detailed information about the processing of personal data by Albacross, please refer to our privacy policy.
You can withdraw your consent to this processing at any time. Such withdrawal can be made either by contacting us or by directly contacting Albacross.
Albacross Nordic AB
Company Registration Number 556942-7338
Kungsgatan 26
111 35 Stockholm
Sweden
albacross.com - contact@albacross.com
We use Hotjar to better understand the needs of our users and optimize the offerings on this website. With Hotjar's technology, we gain a better understanding of our users' experiences (e.g., how much time users spend on which pages, which links they click, what they like and dislike, etc.), which helps us align our offering with user feedback. Hotjar uses cookies and other technologies to collect information about our users' behavior and their devices (specifically, the device's IP address (only collected and stored in an anonymized form), screen size, device type (unique device identifiers), browser information, location (only country), and preferred language for viewing our website). Hotjar stores this information in a pseudonymized user profile. The information is not used by Hotjar or us to identify individual users or combined with other data about individual users. For more information, please refer to Hotjar's privacy policy here.
You can opt out of the storage of a user profile and information about your visit to our website by Hotjar, as well as the setting of Hotjar tracking cookies on other websites, by clicking this Opt-Out link.
This is a conversion tracking service. This service tracks what happens after a user clicks on one of our Google Ads and visits the website. With conversions, we measure whether users perform a specific action on the website after clicking on one of our Google Ads (e.g., whether services are ordered). This helps track which keywords, ads, ad groups, or campaigns lead to the desired user interaction.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Processing Purposes
This list outlines the purposes of data collection and processing.
- Conversion Tracking
- Analytics
- Measurement of marketing campaign success
Technologies Used
This list includes all technologies used by this service to collect data. Typical technologies are cookies and pixels placed in the browser.
- Cookies
- Tracking Pixel
- Tracking Code
Collected Data
This list includes all (personal) data collected by or through the use of this service.
- Browser language
- Browser type
- Clicked ads
- Cookie ID
- Date and time of visit
- IP address
- Referrer URL
- Web request
- User behavior
Legal Basis
The following is the required legal basis for the processing of data:
- Article 6(1) sentence 1 lit. a GDPR
Place of Processing
- European Union
Retention Period
The retention period refers to the duration for which the collected data will be stored for processing. Data must be deleted as soon as it is no longer needed for the stated processing purposes.
Data will be deleted as soon as it is no longer required for the processing purposes.
Data Recipients
- Google Ireland Limited, Google LLC, Alphabet Inc
The following is the email address for the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Transfer to Third Countries
This service may forward the collected data to another country. Please note that this service may transfer data to a country that does not offer an adequate level of data protection. If data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and monitoring purposes, without you having enforceable rights or effective legal remedies. Below is a list of countries where data may be transferred. For more information on security guarantees, please refer to the privacy policies of the website provider or contact the website provider directly.
- United States of America
- Singapore
- Taiwan
- Chile
Click here to read the processor's cookie policy
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out on all domains of the processing company
https://safety.google/privacy/privacy-controls/
Click here to read the processor's privacy policy
https://policies.google.com/privacy?hl=en
Storage Information
Below is the longest potential storage period on a device, which has been set using the cookie storage method and other methods.
Maximum storage duration for cookies: 1 year
We use HubSpot on our website, a digital marketing tool. The service provider is the American company HubSpot, Inc., 25 First Street, 2nd Floor Cambridge, MA, USA. The company also has an office in Ireland at 1 Sir John Rogerson’s Quay, Dublin 2, Ireland.
HubSpot processes data from you, including in the USA. HubSpot is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
In addition, HubSpot uses Standard Contractual Clauses (Art. 46 para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data continues to comply with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, HubSpot commits to adhering to the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreement, which complies with the Standard Contractual Clauses, can be found at https://legal.hubspot.com/dpa
Learn more about the data processed by the use of HubSpot in the Privacy Policy at https://legal.hubspot.com/de/privacy-policy?tid=135266819
This is a video player service.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Processing Purposes
This list outlines the purposes of data collection and processing.
- Displaying videos
Technologies Used
This list includes all technologies used by this service to collect data. Typical technologies include cookies and pixels placed in the browser.
- Cookies (if the "Privacy-Enhanced" mode is not activated)
Collected Data
This list includes all (personal) data collected by or through the use of this service.
- Device information
- IP address
- Referrer URL
- Viewed videos
Legal Basis
The following outlines the required legal basis for processing data
- Article 6(1) sentence 1 lit. a GDPR
Place of Processing
- European Union
Retention Period
The retention period refers to the length of time the collected data will be stored for processing. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted once it is no longer required for the processing purposes.
Data Recipients
- Alphabet Inc.
- Google LLC
- Google Ireland Limited
Below is the email address of the data protection officer of the processing company.
general_privacy_form
Transfer to Third Countries
This service may forward the collected data to another country. Please note that this service may transfer data outside the European Union and the European Economic Area to a country that does not provide an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data could be processed by US authorities for control and surveillance purposes without you potentially having legal recourse. Below is a list of countries where the data may be transferred. This may be the case for various purposes, such as for storage or processing.
- Worldwide
Storage Information
Below you will see the longest potential storage duration on a device set by the cookie storage method and other methods.
Maximum storage duration for cookies: 10 years
This website displays data from the appointment booking system Calendly by Calendly LLC, 271 17th St NW, Ste 1000, Atlanta, GA 30363.
You can find Calendly's privacy policy here.